Loading...
Scaling DTC Brands Since 2017
We Scale 7 & 8-Figure eCommerce Brands
The Trident Framework combines financial precision, creative strategy, and systematic scaling to turn your ad spend into predictable, profitable growth.
$0M+
Managed Ad Spend
0+
Brands Served
0+
Years
0
Team Members
Month-to-Month Terms
The Problem
Every DTC Founder Knows This
If you've worked with a marketing agency before, you've lived through at least one of these.
Your agency sends reports but can't explain your actual customer acquisition cost
Creative bottlenecks are stopping your testing velocity when you need 20+ fresh concepts per month
You got handed off to a junior two weeks after the sales call
You're scaling revenue but your contribution margins are shrinking
Here's what bad agency math actually costs you:
If your blended CAC is $42 but your break-even is $35, you're losing $7 on every new customer. At 1,000 customers a month, that's $84,000 a year in invisible losses your “great ROAS” is hiding. And your agency is celebrating.
A Note From Our Founder
I started Blue Water Marketing because I was tired of watching profitable brands burn cash with agencies that couldn't explain their own numbers. Brands pouring six figures into ad spend with nothing to show for it except vanity metrics and excuses.
The problem is simple: most agencies don't understand the math behind your business. They optimize for clicks and impressions while your margins bleed out. They call it “brand awareness.” I call it burning money.
That's why we built the Trident Framework. Every decision starts with your unit economics. All creative is tested against measurable contribution margin data. Every scaling move is backed by numbers that matter to your bottom line.
If you're tired of agencies that treat your ad spend like a suggestion box, we should talk.
The Framework
The TRIDENT Growth System
Meta's Andromeda update changed everything. Your creative IS your targeting now. Most agencies haven't adapted. We built the Trident system and the AI infrastructure behind it specifically for this reality, because media buying, creative, and analytics are useless in isolation.
01Active
Financial Precision
We track your P&L in real time and map contribution margins at the SKU level. You'll know exactly which products are profitable before we scale a single dollar.
02Active
Creative Strategy
We measure hook rate, hold rate, and CPA on every piece of creative. Each test isolates one variable so we know exactly what's driving results, not guessing.
03Active
Strategic Scaling
Meta, Google, Klaviyo, and AI working together instead of in silos. We increase budget only when unit economics prove it's profitable.
Ad Creative
Creative That Converts
20+ Concepts/MonthOur in-house production team tests fresh creative concepts every month so you always know what hooks are winning and why. Our Ad Creator generates professional static ads across 9 proven marketing themes. Product URL to finished ad in under 5 minutes.
See Our WorkMeta Ads Management
.jpg&w=3840&q=75&dpl=dpl_2E8sxaVinGiB3LKjVYf8V29v2CvS)
Our Process
Life of an Ad
Each ad we run goes through four stages. No shortcuts, no guesswork, no launching and hoping.
01
Human Strategy
Your brand, your audience, your margins. We build every brief around what actually matters to your business.
02
Creative Production
Our in-house team of editors and designers produces fresh concepts every month, scaled to your account's needs and informed by performance data.
03
24/7 AI Monitoring
Our autonomous performance monitor analyzes campaigns hourly, detects creative fatigue via multi-signal analysis (frequency + CTR + creative age), and triggers refresh recommendations.
04
Profit Optimization
We scale based on contribution margin, not ROAS that looks good on a slide deck.
Proven Results
Case Studies
Measurable results from DTC brands. No fabricated numbers, no cherry-picked metrics.
How We Work
Your First 30 Days
No 90-day ramp-ups. No vague promises. Here's what the first 30 days look like.
Month-to-month terms with 30-day opt-out. We earn your business every month.
Client Testimonials
What Founders Actually Say
Hear directly from the brands we've scaled.
“Being able to trust somebody that we're putting our best foot forward and keeping the foot on the gas where we should be has probably been the biggest relief in my personal life and business life.”
Thomas
Founder, FishSkyn
By The Numbers
Results That Speak
No jargon. No inflated numbers. Measurable client results across 150+ DTC brands.
0+
DTC Brands Scaled
Month-to-month terms, no lock-in. Our clients stay because the results make it obvious.
0x
Average ROAS Lift
Not cherry-picked. That's the average across all active client accounts, measured against actual contribution margins.
$0M+
Managed Ad Spend
$50M+ managed across Meta and Google for 150+ DTC brands since 2017.
FAQ
Common Questions
Straight answers to the questions we hear most.
Qualification
Is This Right For You?
We turn down about half the brands that apply. Taking on a bad-fit client wastes your time and ours.
Great Fit
- DTC brand doing $50K+/month with product-market fit
- Values data-driven decisions and financial transparency
- Wants a growth partner, not just an ad manager
- Open to strategic changes based on real unit economics
Not the Best Fit
- Pre-revenue or pre-product-market fit
- Looking for the cheapest option available
- Not willing to share financial data for P&L analysis
- Expecting results without adequate ad spend investment
- Looking for a quick fix rather than a growth system
Apply for Your Free Audit
We onboard 3 new clients per month.
Find Out What Your Agency Isn't Telling You
Free audit. No commitment. No hard sell. Our system will analyze your campaign structure, creative diversity, and spend efficiency. You'll see exactly where your budget is leaking and which opportunities will move the needle most.
Full account and P&L audit
Custom Trident scaling roadmap
Creative strategy recommendations
We onboard 3 new clients per month