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Scaling DTC Brands Since 2017
Owned ChannelsMost Brands Get 8-12% of Revenue from Email. Our Clients Average 30%+.
You're paying to acquire customers through ads, but how much are you leaving on the table after the first purchase? The gap between 8% and 30% isn't about sending more emails. It's about building a system: the right flows, the right segments, the right timing. That's the difference.
0%
Revenue from Email/SMS
$0
Flow Revenue/Recipient
0%
Campaign Open Rate
0%/mo
List Growth Rate
Month-to-Month Terms
Part of the TRIDENT System
Klaviyo is the retention engine of the TRIDENT system. Meta and Google acquire customers. Email and SMS turn them into repeat buyers and maximize lifetime value so your acquisition costs make sense.
How We Turn Subscribers Into Repeat Buyers
Revenue-Driving Flow Architecture
Welcome series, abandoned cart, browse abandonment, post-purchase, winback, and VIP flows, all optimized for maximum revenue per recipient.
Campaign Strategy
Strategic email campaigns that drive revenue without burning your list. Segmented sends, A/B testing, and send-time optimization.
SMS Marketing
High-impact SMS campaigns and flows for flash sales, product launches, and time-sensitive offers with compliance built in.
List Growth Strategy
Popup optimization, lead magnets, and acquisition strategies that grow your list with high-quality subscribers.
Segmentation & Personalization
Behavioral segmentation, predictive analytics, and dynamic content that delivers the right message to the right person.
Deliverability Management
Inbox placement optimization, sender reputation management, and compliance monitoring to keep your emails out of spam.
Why Blue Water
What Makes Us Different
We don't just manage ads. We build growth systems tied to your actual P&L so you know what's profitable before you scale it.
Financial Precision First
Every decision ties back to your actual P&L. We optimize for contribution margin, not ROAS or CPM numbers that look great in dashboards but never show up on your bottom line.
Creative That Converts
Not guesswork. Every concept is tested with isolated variables, measured for hook rate and hold rate, and scaled only when the numbers prove it works.
Transparent Reporting
No black-box dashboards or cherry-picked metrics. You see exactly what we see: real-time performance data tied to your actual revenue, updated daily, not monthly.
The TRIDENT System
Most agencies optimize in silos. TRIDENT connects your financial data, creative performance, and scaling decisions into one system so nothing falls through the cracks.
Every Week Without a System Costs You Money
Get a free audit and we'll show you exactly where your ad spend is leaking. No commitment. Just data.
Get Your Free AuditOur Methodology
01
Find the Revenue You're Leaving on the Table
Full audit of every flow and campaign with proper revenue attribution. We find the gaps and broken flows that are quietly costing you money every day.
02
Build Flows That Sell While You Sleep
Welcome, abandoned cart, browse abandonment, post-purchase, winback, and VIP flows rebuilt from scratch. Our clients average $3.20 revenue per flow recipient.
03
Segment So Every Message Lands
Segmentation based on purchase history, engagement, and predicted behavior. The right message to the right person means higher revenue and fewer unsubscribes.
04
Send Campaigns That Drive Revenue, Not Fatigue
A/B tested campaigns with send-time optimization and content that drives revenue without burning your list or tanking deliverability.
05
Launch SMS for High-Impact Moments
Compliant SMS with flows for flash sales, launches, and time-sensitive offers. 98% open rates on a channel most brands are ignoring.
06
Improve Revenue Per Recipient Every Month
Ongoing flow optimization, deliverability monitoring, and A/B testing. We measure revenue per recipient monthly and push it higher.
What You Get
Complete flow architecture: welcome, cart, browse, post-purchase, winback, VIP
Strategic campaign calendar with A/B testing and send-time optimization
SMS program launch with compliance built in from day one
Popup and lead magnet optimization for high-quality list growth
Behavioral segmentation with predictive analytics
Deliverability monitoring and sender reputation management
Revenue attribution reporting tied to actual business impact
Monthly strategy sessions with dedicated retention specialist
Real Results
Not projections. Not cherry-picked. These are real before-and-after numbers from real DTC brands.
Revenue from Email/SMS
8%32%
Flow Revenue/Recipient
$0.85$3.20
Campaign Open Rate
18%34%
List Growth Rate
2%/mo12%/mo
Client Testimonials
Trusted by DTC Brands Like Yours
“Our email revenue went from 8% to over 30% of total revenue in four months. The flow architecture they built runs on its own.”
Lisa P.
Director of eCommerce, Beauty & Skincare Brand
Client Results
See how this service delivered results for real DTC brands.
Our Process
01
Full Klaviyo audit with flow analysis and revenue attribution
02
Flow architecture rebuild with segmentation and personalization
03
Campaign calendar development with content strategy
04
Ongoing optimization with A/B testing and performance reporting
Related Services
Find Out Where Your Ad Spend Is Leaking
Free audit. No commitment. We'll show you the numbers your current agency isn't.