Scaling DTC Brands Since 2017

Paid Search & Shopping

From $80K/mo to $400K/mo: How Google Ads Captured the Demand Our Creative Built

Your customers are searching for your products right now. The question is whether they find you or your competitor first. We build Google campaigns that capture high-intent demand and convert it at margins that actually grow your business, not just your top-line revenue.

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Shopping ROAS

Lower CPC

Impression Share

Conversion Rate

Month-to-Month Terms

Part of the TRIDENT System

Google Ads captures the demand that Meta creates. Within the TRIDENT system, Google campaigns are synchronized with your paid social so you own the full customer journey from discovery to purchase.

How We Capture & Convert High-Intent Traffic

Google Shopping Optimization

Feed optimization, product segmentation, and bid strategies that maximize profit per click across your entire catalog.

Search Campaign Architecture

Intent-based campaign structures with granular keyword strategies, negative keyword management, and ad copy testing.

Performance Max Campaigns

Strategic PMax deployment with asset group optimization, audience signals, and proper measurement beyond Google's black box.

YouTube & Demand Gen

Video advertising for awareness and consideration, integrated with your Meta funnel for cross-platform storytelling.

Bid Strategy Optimization

Smart bidding strategies calibrated to your actual margins, not platform-recommended targets.

Competitor Intelligence

Auction insights analysis, competitive positioning, and market share tracking to stay ahead of the competition.

Why Blue Water

What Makes Us Different

We don't just manage ads. We build growth systems tied to your actual P&L so you know what's profitable before you scale it.

Financial Precision First

Every decision ties back to your actual P&L. We optimize for contribution margin, not ROAS or CPM numbers that look great in dashboards but never show up on your bottom line.

Creative That Converts

Not guesswork. Every concept is tested with isolated variables, measured for hook rate and hold rate, and scaled only when the numbers prove it works.

Transparent Reporting

No black-box dashboards or cherry-picked metrics. You see exactly what we see: real-time performance data tied to your actual revenue, updated daily, not monthly.

The TRIDENT System

Most agencies optimize in silos. TRIDENT connects your financial data, creative performance, and scaling decisions into one system so nothing falls through the cracks.

Every Week Without a System Costs You Money

Get a free audit and we'll show you exactly where your ad spend is leaking. No commitment. Just data.

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Our Methodology

Find & Eliminate Wasted Spend

Complete audit of search terms, negative keywords, and campaign structure to identify budget leaks and missed opportunities hiding in your account.

Optimize Your Product Feed for Maximum Visibility

Product feed optimization for Shopping and PMax with proper titles, descriptions, and custom labels that drive higher click-through and conversion rates.

Build Intent-Based Campaign Architecture

Campaign structures with proper segmentation by product line, margin tier, and customer intent, so every dollar goes where it works hardest.

Maximize Every Dollar You Spend

Smart bidding strategies aligned to your actual contribution margins, not platform-recommended targets that optimize for revenue, not profit.

Deploy Performance Max the Right Way

PMax with curated asset groups, audience signals, and proper exclusions. Not the black-box defaults Google wants you to use.

Report What Actually Matters

Weekly search term analysis, bid adjustments, and asset performance reviews. Full transparency into what's working, what's not, and what we're doing about it.

What You Get

Google Shopping feed optimization for higher visibility and CTR

Search campaign architecture with granular keyword strategies

Performance Max campaigns with curated asset groups and signals

YouTube and Demand Gen campaigns for cross-platform synergy

Smart bidding calibrated to real contribution margins

Weekly search term analysis and negative keyword management

Competitor auction insights and market share tracking

Monthly strategy reviews with dedicated account lead

Real Results

Not projections. Not cherry-picked. These are real before-and-after numbers from real DTC brands.

Shopping ROAS

3.2x7.8x

Cost Per Click

$1.80$0.92

Impression Share

45%78%

Conversion Rate

2.1%4.7%

Client Testimonials

Trusted by DTC Brands Like Yours

“Being able to trust somebody that we're putting our best foot forward and keeping the foot on the gas where we should be has probably been the biggest relief in my personal life and business life.”

Thomas

Founder, FishSkyn