354% Social Media Conversion Growth for Neuvana

The Challenge

Neuvana had a groundbreaking product that nobody was searching for. Vagus nerve stimulation was unfamiliar to most consumers, which meant traditional search-based acquisition was limited. They needed a social-first strategy to educate cold audiences, build trust around a complex wellness product, and drive Shopify sales through paid social and creative storytelling. The challenge was translating neuroscience into scroll-stopping content that converted.

The Solution

We built a creative strategy around education-first storytelling on Meta. We targeted multiple audiences at various buying stages: cold audiences with problem-aware content around stress, sleep, and anxiety; warm audiences with product demos and UGC testimonials; and retargeting with urgency-driven offers. Each creative concept was tested across formats, from lifestyle imagery to product-focused ads. We developed downloadable lead-generation content to capture emails at the top of funnel, then nurtured with sequenced ad creative. A PR strategy placed Neuvana in key wellness publications, building social proof that fed back into higher-converting ad creative.

Ad Creative

The Results

Social media conversions jumped 354%, generating significant purchase data that helped Neuvana identify and lock in their ideal buyer personas. Overall sales increased 202% as the creative testing system surfaced winning angles around stress relief and sleep improvement. The social-first approach built a repeatable acquisition engine in a category where search volume was minimal, proving that strong creative strategy can create demand where none existed before.