Scaling DTC Brands Since 2017

Paid Social

Most Brands Waste 30-40% of Their Meta Budget. We Find It in Week One.

Your Meta account probably looks healthy on the surface. Good ROAS, decent CPMs. But when we map campaigns against your actual P&L, most brands discover 30-40% of their spend is going to campaigns that bleed money. We don't launch a campaign until we know your break-even CAC by SKU. Every creative test has a hypothesis. Every scaling decision has a margin floor.

Get Your Free Audit See Client Results

Average ROAS

Lower CAC

Creative Win Rate

$0K+

Monthly Spend Managed

Month-to-Month Terms

Part of the TRIDENT System

Meta Ads is the acquisition engine of the TRIDENT system. We connect every campaign to your real unit economics so you know which ads are actually profitable, not just which ones have a good ROAS number.

How We Build Meta Campaigns That Actually Make Money

Full-Funnel Campaign Architecture

Prospecting, retargeting, and retention campaigns designed to maximize lifetime value, not just first-purchase ROAS.

Real-Time P&L Tracking

Every campaign tied to your actual contribution margins. You'll know profitability before we scale a single dollar.

Creative Testing at Scale

Hook rate analysis and concept testing with isolated variables. We launch new creative weekly so you're never running stale ads.

Audience Intelligence

Lookalike, interest, and custom audiences built from your actual customer data. Not Meta's generic suggestions.

Dynamic Product Ads

Catalog optimization, product set segmentation, and dynamic creative. Your highest-margin products get the most visibility.

Attribution & Reporting

Multi-touch attribution beyond Ads Manager. See which campaigns drive profit vs. which ones just look good in reports.

Why Blue Water

What Makes Us Different

We don't just manage ads. We build growth systems tied to your actual P&L so you know what's profitable before you scale it.

Financial Precision First

Every decision ties back to your actual P&L. We optimize for contribution margin, not ROAS or CPM numbers that look great in dashboards but never show up on your bottom line.

Creative That Converts

Not guesswork. Every concept is tested with isolated variables, measured for hook rate and hold rate, and scaled only when the numbers prove it works.

Transparent Reporting

No black-box dashboards or cherry-picked metrics. You see exactly what we see: real-time performance data tied to your actual revenue, updated daily, not monthly.

The TRIDENT System

Most agencies optimize in silos. TRIDENT connects your financial data, creative performance, and scaling decisions into one system so nothing falls through the cracks.

Real Ad Creative

Actual ad creative produced for our clients. Click to view full size.

Meta Ads Management ad creative example 1

Meta Ads Management ad creative example 2

Meta Ads Management ad creative example 3

Meta Ads Management ad creative example 4

Meta Ads Management ad creative example 5

Meta Ads Management ad creative example 6

Every Week Without a System Costs You Money

Get a free audit and we'll show you exactly where your ad spend is leaking. No commitment. Just data.

Get Your Free Audit

Our Methodology

Find the Wasted 30-40%

Full audit of your Meta account with contribution margin mapping at the SKU level. We identify which campaigns are bleeding money and which profitable ones are hiding in your data.

Rebuild Your Funnel for Profit

Full-funnel rebuild with proper prospecting, retargeting, and retention structures. Every campaign tier maps to a specific margin target, not a vanity ROAS number.

Test Creative Weekly, Not Monthly

New hooks, angles, and concepts launched every week with isolated variables. We measure hook rate, hold rate, and CPA on each test so we know exactly what's working.

Target From Your Customer Data

Lookalike, interest, and custom audience strategies built from your actual purchase data and customer profiles. Not platform defaults.

Bid on Margins, Not ROAS

Bidding aligned to your real contribution margins. Platform-reported ROAS inflates perceived performance. We optimize for what shows up on your P&L.

Scale Only What's Proven

Graduated scaling with daily monitoring. We increase budget in 20% increments only where unit economics hold. If margins slip, we pull back the same day.

What You Get

Full-funnel campaign architecture from prospecting to retention

Real-time P&L tracking tied to actual contribution margins

Weekly creative testing with new concepts and angles

Lookalike and custom audience strategies from your customer data

Dynamic product ad optimization for catalog-based scaling

Multi-touch attribution beyond platform reporting

Daily monitoring with proactive optimization

Monthly strategy sessions with your dedicated account lead

Real Results

Not projections. Not cherry-picked. These are real before-and-after numbers from real DTC brands.

Average ROAS

1.8x4.2x

Customer Acquisition Cost

$45$22

Creative Win Rate

12%38%

Monthly Ad Spend Managed

$50K$250K+

Client Testimonials

Trusted by DTC Brands Like Yours

“Being able to trust somebody that we're putting our best foot forward and keeping the foot on the gas where we should be has probably been the biggest relief in my personal life and business life.”

Thomas

Founder, FishSkyn