Sip Tequila: 19% YoY Growth With 605% Subscription Increase

The Challenge

Selling spirits DTC is one of the hardest categories in eCommerce. Strict advertising regulations on Meta and Google limit targeting options and creative messaging. Sip Tequila had strong product-market fit with a $228 average order value but was struggling to scale profitably. Their add-to-cart rate was underperforming, conversion funnels leaked between checkout stages, and the subscription program was barely contributing to revenue. With 80% of traffic on mobile, creative needed to convert in a thumb-scroll environment while staying compliant with platform restrictions.

The Solution

We deployed the full Trident Framework. Financial precision first: we mapped contribution margins by product collection and shipping region, identifying that collections like Clase Azul and curated bundles drove the highest margin-per-order. On Meta, we built compliant lifestyle creative and founder-led UGC, rotating between tasting content, cocktail recipes, and limited-edition drop campaigns. On Google, we captured high-intent searches for premium tequila and gift-occasion keywords. The subscription box became a strategic focus, with dedicated creative and landing page optimization. Our team produced fresh concepts every month, keeping CPMs low while scaling sessions 26% year-over-year.

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